Mortar approached us with a clear vision - to rapidly decarbonize buildings worldwide. They needed a product roadmap for their first MVP targeting the retrofitting process. The product is using a map-based system for presenting energy data, utilising breakthrough technology to provide suggestions in minutes to accelerate the process and help users reach their zero-emission targets.
We started by understanding Mortar's long-term goals through a collaborative workshop. Next, we interviewed potential users from architectural firms, consulting companies, and government agencies to uncover their pain points and needs. Lastly, our team presented several lightning demos that set the stage for final deliverables.
🎯 Focusing the product direction
Our team worked closely with Mortar through interactive workshops to explore different potential focus areas and tradeoffs for their minimum viable product (MVP). We wanted to ensure the product direction was sharply defined while allowing room for Mortar's vision.
By whiteboarding and discussion, we aligned on enabling users to identify the highest impact areas to start retrofitting. This would allow Mortar to provide immediate value towards larger decarbonization goals. This process of teasing apart potential directions was pivotal for focusing the product vision and giving Mortar confidence in their path forward.
Book a discovery call🏢 Accelerating retrofitting with data
The result is a prototype that demonstrates the value of data analysis as well as the key advantage of the product.
- A map and dashboard give a comprehensive risk/benefit view across portfolios.
- The intuitive interface makes it easy to improve data and simulation accuracy.
- Retrofitting suggestions empower users to evaluate options and take action.
“We were blown away by how they took all the complexity we threw at them and delivered intuitive wireframes.”
– Josephine, COO, Mortar
🚀 Impact on Mortar
The Mortar team has been able to prioritise their product features, spark ideas, and continue their product development aligned with market expectations. In a short timeframe, Mortar gained:
- Validation of their product direction from user feedback
- Ability to prioritize features aligned with market needs
- Excitement from customers willing to pay after seeing the prototype
- New agile product development methodologies
Talk with our founder and see how we can help you gain traction & find product market fit!
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